Packaging is the first impression we get of the products we see on store shelves every day, and even its design and appearance can have an influence on whether or not we finally buy a product. The real question is what happens when designers decide to push the boundaries of creativity and manage to create packaging that is more appealing than the product itself.

Enlighten made a compilation of packaging whose design has left us in awe of its originality.

1. Nutritional supplements inspired by the planets of the solar system

Lepur2. “Simple and well executed”

constantin.bolimond / Instagram3. Cookies right out of the oven

Thelma’s Treats4. Marmalade, to paint your breakfast with a little color

Color Eat / Backbone Branding5. A loofah with an artistic touch, if you ask us…

6. Milk, vegan-style

Soy Mamelle / Kian7. Tennis balls turned into peas

Bowlerandkimchi8. Face sponges in a very peculiar box

Croon

9. A different presentation and a different character for each egg variety

Avgoulakia

10. Summer inflatables that have made their way to the pool (and the backyard)