Stylist and TV show anchor Alexander Rogov invites women to his show and helps them change not only their appearances but also their lives.

We at Enlighten really hope that their new looks will inspire women to think of interesting changes to try.

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rogov24 / Instagram

She was shown how cool she really is. ksusha_happy8 / Instagram

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rogov24 / Instagram

It’s as if she was hiding her beauty on purpose: great eyes, forehead, her waist, her ankles. Better clothes and makeup did the trick. lar_knitting / Instagram

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rogov24 / Instagram

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rogov24 / Instagram

She’s almost impossible to recognize. ignatova.natalya / Instagram

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